Authenticity and Branding

I am honored to have the opportunity to participate in a panel on remaining authentic while creating, building and growing your brand. The event will be on Monday, November 16 from 6:30 PM to 8:30 PM at the Charlesmark Hotel & Lounge, 655 Boylston Street. You can register at http://bit.ly/SipsTipsHowtobeAuthentic.

Marketing is often derided as a soulless art which relies on sacrificing your authenticity to increase your bottom line. But it doesn’t have to be.

In fact, I believe that audiences respond to and appreciate authenticity in a brand. But it’s not easy to find the right tone of authenticity – whether you’re speaking as yourself or as a business.

Join me at the Charlesmark to dig into this question more and enjoy and evening of networking!

I will be joined by these great panelists:

 

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